One platform is missing but the others are fine

What you're seeing

Meta, Google, or TikTok data is missing for a client while the client's other platforms are reporting normally.

Check these in order

1. Open Sync health and check that specific platform's badge for the client.
2. Check the connector's credential and active status on Platforms or System settings. A connector with no usable credentials, or one marked paused or archived, is skipped by design — it never shows fabricated data and never falls back to a different account.
3. Confirm this is not expected. A missing connector that has never been bound for this client is not a fault — it was never connected.

If none of that helps

If the connector should be active and credentialed but is not syncing, contact the team and cite the sync-failures runbook, naming the specific platform and client.