Segment or breakdown data is missing
What you're seeing
Top-line spend and revenue look right, but a device or country breakdown is missing or incomplete for part of the day.
Check these in order
- Check how recently the breakdown would have refreshed. Device and country segment cuts for Meta refresh on a fixed multi-hour cycle, not continuously. A gap inside that window is expected behavior, not a fault.
- Compare against the top-line numbers. If overall spend and revenue for the client look correct, the breakdown gap is very likely just timing.
- Wait for the next refresh cycle before treating this as missing data.
If none of that helps
If the breakdown is still missing well after a full refresh cycle has passed, contact the team and cite the sync-failures runbook.