My report has no data or the data looks stale

What you're seeing

The Paid Acquisition Report is empty, or the numbers do not look current.

Check these in order

1. Check the date range. The report defaults to the last 30 days. If you changed it and see nothing, widen the range first.
2. Check the client scope. If you have access to more than one client, the client selector at the top of the report determines what you see. Confirm the right client is selected. Super-admins can also pick "aggregate" to see everything.
3. Check sync health. Open Sync health. If any platform shows a "Needs attention" badge, ingestion for that platform is unhealthy — that shows up as missing rows in the report.
4. Check ingestion evidence if your role allows it. The old /dashboard address now redirects to the report. Administrators can inspect ingestion and connector evidence in Sync health; otherwise ask an administrator to check it.

If none of that helps

The underlying scheduled sync may have failed. Report this to the team and cite the sync-failures runbook in your ticket — contact the team.